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Amazon Beta Testing Program

Group: Amazon Echo
Role: Art Director

The 2019 Amazon Superbowl ad featured a group of unwitting celebrities testing out new and outlandish Alexa-enabled products with predictably ridiculous consequences. As a campaign extension, we launched the Amazon Beta Testing Program, which featured a handful of teaser videos, on-device Alexa easter eggs, and a voice-controlled digital ad we created with the help of interactive media company TrueX. The experience lets you control the Space Station with your voice using Alexa, and at the same time interact with astronauts Mark and Scott Kelly. For this experience, we recorded their actual voices, and crafted 6 unique scenarios the viewer can control.
Case Study

Ad Walkthrough


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