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Amazon Beta Testing Program


Business Partner: Amazon Echo
Role: Art Director


The 2019 Amazon Superbowl ad featured a group of unwitting celebrities testing out new and outlandish Alexa-enabled products with predictably ridiculous consequences. As a campaign extension, we launched the Amazon Beta Testing Program, which featured a handful of teaser videos, on-device Alexa easter eggs, and a voice-controlled digital ad we created with the help of interactive media company TrueX. The experience lets you control the Space Station with your voice using Alexa, and at the same time interact with astronauts Mark and Scott Kelly. For this experience, we recorded their actual voices, and crafted 6 unique scenarios the viewer can control.

Control the ISS with your voice ›
(Google Chrome and Android only)
Case Study



Ad Walkthrough


Screengrabs


©2019 Ryan Obermeier. All rights reserved.