Amazon Music Breakthrough
Group: Amazon Music
Role: Art Director, Designer
Breakthrough is a playlist and program that helps up and coming artists from all genres build their careers by increasing exposure and building fans. A big part of building buzz for new artists is creating out-of-home placements, activations, listening parties, and murals. This work represents a selection of pieces I either art directed in collaboration with illustrators and painters, or personally designed.
Brooklyn Mural
Amazon Music has a mural wall in Brooklyn, NY that is updated every month or two, each time featuring a new Breakthrough artist. The art is a collaboration between Amazon Music and Jelly UK, and is hand painted by Overall Murals.
BigXthaPlug
Art Director/Designer: Ryan Obermeier
Illustrator: Elm0
Final Art
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Nate Smith
Art Director/Designer: Ryan Obermeier
Illustrator: Leanne Rule
Final Art
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Artists to Watch 2024
Art Director/Designer: Ryan Obermeier
Illustrator: Design Lad
Final Art
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Ayra Starr
Art Director/Designer: Ryan Obermeier
Illustrator: Hannah Gillingham
Final Art
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Lola Brooke
Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa
Final Art
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Chappell Roan
Art Director/Designer: Ryan Obermeier
Final Art
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Stephen Sanchez
Art Director/Designer: Ryan Obermeier
Illustrator: Alice Tye
Final Art
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Process Shots
Stagecoach OOH
This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
Final Art
