Amazon Music Breakthrough
Group: Amazon Music
Role: Art Director, Designer
Breakthrough is a program that helps up-and-coming artists from all genres build their careers by increasing exposure and building fans. A big part of building buzz for new artists is creating out-of-home placements, activations, listening parties, and murals. This work represents a selection of pieces I either art directed in collaboration with illustrators and painters, or personally designed.
Brooklyn Mural
Amazon Music has a hand-painted mural wall in Brooklyn, NY that is updated every month or two, each time featuring a new Breakthrough artist or collection of artists. This wall is a bespoke piece of art that is used to build artist buzz in an organic way.
Artists to Watch 2025
Art Director & Designer: Ryan Obermeier
Final Art
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Insitu
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Breakthrough Germany
Art Director/Designer: Ryan Obermeier
Illustrator: Eva Cremers/Jelly UK
Final Art
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Breakthrough Italy
Art Director/Designer: Ryan Obermeier
Illustrator: Aniverse/Jelly UK
Final Art
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Breakthrough France: Révélations
Art Director/Designer: Ryan Obermeier
Illustrator: Mr. Kaplan/Jelly UK
Final Art
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BigXthaPlug
Art Director/Designer: Ryan Obermeier
Illustrator: Elm0/Jelly UK
Final Art
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Nate Smith
Art Director/Designer: Ryan Obermeier
Illustrator: Leanne Rule/Jelly UK
Final Art
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Artists to Watch 2024
Art Director/Designer: Ryan Obermeier
Illustrator: Design Lad/Jelly UK
Final Art
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Ayra Starr
Art Director/Designer: Ryan Obermeier
Illustrator: Hannah Gillingham/Jelly UK
Final Art
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Lola Brooke
Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa/Jelly UK
Final Art
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Chappell Roan
Art Director & Designer: Ryan Obermeier
Final Art
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Stephen Sanchez
Art Director/Designer: Ryan Obermeier
Illustrator: Alice Tye/Jelly UK
Final Art
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Process Shots
Stagecoach OOH
This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
Final Art
