Amazon Music Festival Shop
Group: Amazon Music
Role: Art Director, Designer
Merch is such a huge part of the festival experience, so we created a new festival shop geared specifically towards show-bound music fans. The biggest creative lift was defining a style guide and concept for the site photography, and executing an on and off-model shoot showcasing five different genres. The overarching concept was fashion-forward desert-themed, using an LED backdrop and minimal propping for a rich, stylized, reality-bending, editorial aesthetic.
Photography
This is a selection of photos from the shoot, showcasing merch across five looks (denim, moto boho, raver, sporty chic, western).
Landing Page
Photography was rolled into the festival shop landing page and Amazon homepage site experiences.
Social
This example was a stop motion ad created for Pinterest and Instagram, and others were created as well featuring the primary photography.