Amazon Music: Livestreaming

Group: Amazon Music
Role: Art Director, Motion Designer

Amazon Music features live performances from music’s biggest names, streamed on Prime Video and Twitch as a way to bring live music experiences to the masses. In addition to in-stream creative, we also produce a variety of marketing assets for each show including out-of-home, social, on-site ads, and more. 

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Lil Weezyana Fest
For 2024, Lil Wayne returned to New Orleans for Lil Weezyana that featured a special Hot Boys reunion and a variety of guests. AML live-streamed the show, and we built an arsenal of creative assets to build excitement before and during the show. 

OOH

Snap Filter

In-stream Countdown

In-stream Overlays

Thank You Slate

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Kacey Musgraves: Deeper Well Tour
For Kacey’s Deeper Well show at Climate Pledge Arena in Seattle, we designed a suite of marketing assets, in-stream, out-of-home, and even partnered to create a custom designed Echo Pop to align with the tour. 

OOH

Gated Merch Email (For top fans)

Custom Echo Pop

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Rolling Loud Miami
Rolling loud is the largest hip hop festival in the world, and Amazon Music is the exclusive livestream partner. For 2024, we created a suite of marketing assets including OOH placements in Times Square, and branded stage screens for the event. 

Times Square OOH

Branded Stage Screen

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NY State of Mind Tour
Aligning with the 50th anniverary of hip hop, this tour culminated in a live-streamed performance from Climate Pledge Arena in Seattle featuring Wu-Tang Clan, Nas, and De La Soul. These assets represent a small sample of the massive suite we created to build excitement. 

Prime Video

Amazon Music

Social

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Thursday Night Football
AML features a live music performance after every TNF game. This was a lower third placement to promote the host 2 Chainz and upcoming live performance by Ed Sheeran after the game.