Amazon Music: Livestreaming
Group: Amazon Music
Roles: Creative Director, Art Director, Motion Designer
Amazon Music partners with artists and music festivals around the world to exclusively stream live music events via Prime and Twitch as a way to share these experiences with the masses. We design and produce hundreds of assets for each show including in-stream graphics, on-site marketing assets, out-of-home, social, and more. The examples shown on this page represent a small sampling of the creative we are responsible for.
Primavera Sound
Primavera Sound is an annual music festival held in Barcelona that features a variety of pop, rock, and indie artists. For 2025, the headliners were Chappell Roan, Charli XCX, and Sabrina Carpenter. We livestreamed the event, designing and producing a massive suite of graphic assets including social posts for the headliners themselves.
Key Art
Social
Lil Weezyana Fest
For 2024, Lil Wayne returned to New Orleans for Lil Weezyana that featured a special Hot Boys reunion and a variety of guests. AML live-streamed the show, and we built an arsenal of creative assets to build excitement before and during the show.
OOH
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Snap Filter
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In-stream Countdown
In-stream Overlays
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Thank You Slate
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Kacey Musgraves: Deeper Well Tour
For Kacey’s Deeper Well show at Climate Pledge Arena in Seattle, we designed a suite of marketing assets, in-stream, out-of-home, and even partnered to create a custom designed Echo Pop to align with the tour.
OOH
Gated Merch Email (For top fans)
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Custom Echo Pop
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Rolling Loud Miami
Rolling loud is the largest hip hop festival in the world, and Amazon Music is the exclusive livestream partner. For 2024, we created a suite of marketing assets including OOH placements in Times Square, and branded stage screens for the event.
Times Square OOH
Branded Stage Screen
NY State of Mind Tour
Aligning with the 50th anniverary of hip hop, this tour culminated in a live-streamed performance from Climate Pledge Arena in Seattle featuring Wu-Tang Clan, Nas, and De La Soul. These assets represent a small sample of the massive suite we created to build excitement.
Prime Video
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Amazon Music
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Social
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Thursday Night Football
AML features a live music performance after every TNF game. This was a lower third placement to promote the host 2 Chainz and upcoming live performance by Ed Sheeran after the game.