Amazon Music for Artists // Merch

Group: Amazon Music for Artists
Role: Art Director, Motion/Design

As an artist, having the ability to create, sell, and curate your own merch is essential for growing your fanbase. With the launch of Amazon Merch on Demand and integration of it within the Amazon Music for Artists app, it’s easy for artists to do exactly that. This go-to-market strategy included a campaign style guide, and wide ranging arsenal of motion and static creative assets designed to appeal to artists, reps, and labels, and drive engagement of the new merch functionality. We even created physical sample boxes that were shipped to industry folks, allowing them to touch and feel a variety of actual Merch on Demand products.

Merch Sample Box

Sample Style Guide Pages