Can Your TV Do That
Business Partner: Amazon Fire TV
Role: Art Director, Co-Writer
The goal was to launch a campaign that showcased the benefits of FireTV, announced the launch of the Fire TV Cube, drove lift in sign-ups and sales, and inspired people to control their TV with just their voice. Working with a variety of TV networks, we used show footage and short form social clips as the basis of our concepts. Knowing the creative would face intense internal and third-party scrutiny, we wrote approximately 60 scripts, produced 10, and deployed 6 final spots for broadcast and online video placements.