Echo Voice-Controlled Ad
Group: Amazon Echo
Role: Art Director
The concept of making your home smart is something that is familiar to many people, but also confusing. What do I need to buy? How do I set it up? Why do I even need it? We decided the best way to convey the idea of smart home was to actually create a digital version of one. We shot several scenes in a living room and a kitchen, and worked with an interactive media company to make it voice-controlled by the user. In this way, people can experience the product first hand before investing in it. The result is the first pre-roll ad you can control with your own voice, hands free.
To date, metrics show a 135% lift in purchase consideration and an incredible 4% click-through rate.
Interact with the living room ›
Interact with the kitchen ›
(Google Chrome and Android only)
Interact with the living room ›
Interact with the kitchen ›
(Google Chrome and Android only)
Ad Walkthrough
Screengrabs