Hawaiian Airlines Pitch

Business Partner: Hawaiian Airlines
Role: Associate Creative Director, Designer

Air travel shouldn't be a tedious and stressful venture, especially if you're flying to Hawaii for vacation. The goal for the Hawaiian Airlines site redesign pitch was to help create a feeling of relaxation and and put the user at ease from the moment they start booking a flight. We achieved this by telling a visual story of Hawaii using beautiful, vibrant, imagery in expansive full screen panoramas, and instilling the idea of lasting vacation memories with a transparent postcard frame mechanic.