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Low Prices on Millions of Items

Business Group: Amazon XCM
Role: Art Director

For non-Amazon customers and customers who do not have Prime, value is a key consideration when making a purchase. This campaign represents the first mass communication from Amazon that directly focuses on everyday low price offerings. We created spots that lean into the quiet, seamingly mundane moments in life, and showed actual products being used in context.

Bed Wars :15

Microwave :15

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