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Low Prices on Millions of Items

Group: Amazon XCM
Role: Art Director

Value is a key consideration when making a purchase, especially for non-Amazon customers and customers who do not have Prime. This campaign represents the first mass communication from Amazon that directly focuses on everyday low price offerings. We created spots that lean into the quiet, seamingly mundane moments in life, and showed actual products being used in context.

Bed Wars :15

Microwave :15

Low Price Concept :30
This was a concept spot that went through full production but did not air on TV. As opposed to the previous spots, the concept here was to wrap low price savings into a narrative about a couple dream-furnishing a new place. We used motion control to film the scenes, allowing for the seamless population of items throughout. 

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