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Puget Sound Energy

Client: PSE
Role: Associate Creative Director, Illustrator

We needed to find a simple way to motivate PSE customers to use less energy by increasing education and awareness of PSE’s energy savings programs and services. We turned the abstract concept of energy into a physical form with a personality so viewers could understand how energy moves through their home, and what they can do to stop it from escaping.

Two infographics were created demonstrating the flow of energy, typical escape points, and tips to stop the leaks. We also produced a series of web videos further illustrating how to maximize efficiency and save money.

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