Amazon Music Breakthrough

Group: Amazon Music
Role: Creative Director, Designer

Breakthrough is a program that helps up-and-coming artists from all genres build their careers by increasing exposure and building fans. A big part of building buzz for new artists is creating out-of-home placements, activations, listening parties, and murals. This work represents a selection of pieces I either art directed in collaboration with illustrators and painters, or personally designed.

Brooklyn Mural
Amazon Music has a hand-painted mural wall in Brooklyn, NY that is updated every month or two, each time featuring a new Breakthrough artist or collection of artists. This wall is a bespoke piece of art that is used to build artist buzz in an organic way.

Odeal
Creative Director & Designer: Ryan Obermeier

Final Art

Insitu

Dasha
Creative Director & Designer: Ryan Obermeier

Final Art

Insitu

Artists to Watch 2025
Creative Director & Designer: Ryan Obermeier

Final Art

Insitu

Breakthrough Germany
Art Director/Designer: Ryan Obermeier
Illustrator: Eva Cremers/Jelly UK

Final Art

Timelapse

Breakthrough Italy
Art Director/Designer: Ryan Obermeier
Illustrator: Aniverse/Jelly UK

Final Art

Timelapse

Breakthrough France: Révélations
Art Director/Designer: Ryan Obermeier
Illustrator: Mr. Kaplan/Jelly UK

Final Art

Timelapse

BigXthaPlug
Art Director/Designer: Ryan Obermeier
Illustrator: Elm0/Jelly UK

Final Art

Timelapse

Nate Smith
Art Director/Designer: Ryan Obermeier
Illustrator: Leanne Rule/Jelly UK

Final Art

Timelapse

Artists to Watch 2024
Art Director/Designer: Ryan Obermeier
Illustrator: Design Lad/Jelly UK

Final Art

Timelapse

Ayra Starr
Art Director/Designer: Ryan Obermeier
Illustrator: Hannah Gillingham/Jelly UK

Final Art

Timelapse

Lola Brooke
Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa/Jelly UK

Final Art

Timelapse

Chappell Roan
Art Director & Designer: Ryan Obermeier

Final Art

Timelapse

Stephen Sanchez
Art Director/Designer: Ryan Obermeier
Illustrator: Alice Tye/Jelly UK

Final Art

Timelapse

Process Shots

Stagecoach OOH

This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.

Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier

Final Art