T-Mobile B2B
Client: T-Mobile
Role: Associate Creative Director, Designer
T-Mobile came to us with an RFP to pitch the business side of the house. We responded with a multi-tiered concept that juxtaposed the pain points of the wireless industry with the simple solutions and transparency of T-Mobile. In doing so, the visual and messaging framework positioned T-Mobile as a trusted advisor, maverick, and a simple choice for business of all size. We won the pitch, and began a new relationship.
The resulting campaigns included print and digital ads, a customer resource site called The Source, a custom library of photos, social integration, and various direct mail pieces including a custom designed leather folio primer kit targeted to high value business customers.
The resulting campaigns included print and digital ads, a customer resource site called The Source, a custom library of photos, social integration, and various direct mail pieces including a custom designed leather folio primer kit targeted to high value business customers.
Pitch Creative Examples
![](https://freight.cargo.site/t/original/i/f3d5cb9e8c1081381d79f54d5f434510c77c45dd9c814fabcd7befd5fc431495/B2B2_1_905_2x.jpg)
![](https://freight.cargo.site/t/original/i/26dfb264613329a66f80ed0841aeb5050b80ba7dfd73d712da89c20592ce0517/B2B2_3_905_2x.jpg)
![](https://freight.cargo.site/t/original/i/957b47191cb5d45c55fe426d27490fed8349ca64ef1de0d18d789138bd7a9363/B2B2_2_905_2x.jpg)
![](https://freight.cargo.site/t/original/i/061f2df016f98b74436a44faa922109dc485ae4b3bde02eb1540f8eefe679b37/B2B2_4_905_2x.jpg)
The Source: Customer Resource Site
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![](https://freight.cargo.site/t/original/i/d1f2c3643ab4e0e77f3e3c54a0073a723e7375fe389ea1587d18c9fb83ef44e9/Source1_905_2x.jpg)
![](https://freight.cargo.site/t/original/i/62b62e4b2454438c25820cf49171d98a1f544151de10aa6f43a543ad57a55934/Source2_905_2x.jpg)
High Value Direct Mail Folio
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![](https://freight.cargo.site/t/original/i/a6cbb16bb2ddea83cf3f183285c3752d5bb65b628d9522d2bc8ffbc318af7283/B2B1_2_905_2x.jpg)
![](https://freight.cargo.site/t/original/i/8320f0a408d0619bd65101e6dada8415d2cd3c6f5b9f4fd70de4b260b78ee802/B2B1_3_905_2x.jpg)
![](https://freight.cargo.site/t/original/i/83cf33d408c13eed4fd28340ebedf118c3bd2cdaa73a6d8a973ae3a08da4aa4e/B2B1_4_905_2x.jpg)
B2B Focused Photo Shoot
![](https://freight.cargo.site/t/original/i/c908f64be32ee4711786bef889ce9c30e3e5858816874bf0c4151d10e5b6164d/shoot1_o.jpg)
![](https://freight.cargo.site/t/original/i/83c2b749a92b7241ad7a63ea7863750bdb86b16479817b0ec080731f3c72dec1/shoot2_o.jpg)
![](https://freight.cargo.site/t/original/i/43a01d10a8c81e217672b9a5211e38a155fbd5f27a21b55bec857eb2a299b368/shoot6_o.jpg)
![](https://freight.cargo.site/t/original/i/ca8087328a53d796f2865190067d2d6af7015dc83183bc316736a3695bc356ce/shoot4_o.jpg)
![](https://freight.cargo.site/t/original/i/c3e40777b1e4541e836f1379a06819b212529d4eb5ccae8c110dff4f17d4933c/shoot5_o.jpg)
![](https://freight.cargo.site/t/original/i/7b31ea4f3268c60d0600354d13f809cb3f9c264ad647cfa2eb3267434140fdf2/shoot10_o.jpg)
![](https://freight.cargo.site/t/original/i/35fb4a4c8a4acadf06acb5245601d24fb7a3df8452388d3b0d31bd273f787d45/shoot7_o.jpg)
![](https://freight.cargo.site/t/original/i/1a3f84df985a03ee10f51b23b9a31f57679c457c1c31a7ef843279c358afe86c/shoot8_o.jpg)
![](https://freight.cargo.site/t/original/i/287753941588d8b6ef9b73c1bbb1a56dcf985e6ca085474a577a9d96308f8962/shoot11_o.jpg)
Spec Print Ads
![](https://freight.cargo.site/t/original/i/86ebf71fad31d46fd2e2aed1956bcbef0000174728e1113c7ce772175ec65610/Rejected1_o_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/45849c5f2953327e6078cd383d56d0fe641d67012c8dd5d86fff52da8306781e/Rejected2_o_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/ac74a613e3056fee4a6ce02df00eb9df5f3f8d914c320ed20d13fc481605609e/Rejected3_o_1600_c.jpg)
![](https://freight.cargo.site/t/original/i/97d4c836fba22e70991b9c79f321cc557f69a75e30057bb0aa5c77da12032b4b/Rejected4_o_1600_c.jpg)