T-Mobile + Blackberry
Business Partner: T-Mobile
Role: Associate Creative Director, Hand Model
BlackBerry has long been associated with business, and the tactile keyboard has been revered by the corporate community for it's ease of use. Like all smartphones however, BlackBerry exclusively went the way of the touchscreen. Unfortunately, many people ended up missing the speed and ease of the QWERTY keyboard, so BlackBerry brought it back with the launch of the Q10. This was a full page print ad in the Wall Street Journal showcasing the new phone, the resurrected keyboard, and the message that it was available first from T-Mobile. In addition, a supporting banner campaign was launched.