With Math I Can
Partner: TenMarks
Role: Art Director, Designer
TenMarks is an education affiliate of Amazon that provides math resources to teachers, parents, and students. They were launching a new campaign called "With Math I Can", designed to change the negative perception of math, promote a Growth Mindset in students, and empower them to embrace their ability to excel at math. We developed an identity system, designed a responsive web experience that encouraged viewers to take the pledge, created a video, directed a photoshoot, and designed a suite of marketing assets including social posts, landing pages, email templates, and print pieces. To date, over 1MM pledges have been captured on the site.
Identity
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![](https://freight.cargo.site/t/original/i/081c1de9eb2ff5c6a601e27e02b9345dad17b01f6efff169b323048b35c96b95/WMIC_Video_Bumper_Frame2_URL_1920.jpg)
Site Design
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![](https://freight.cargo.site/t/original/i/4661f6473a0af63b5813db87f44c505a4cbaee55dbb0146dee98f5b7657554a2/WMIC_Site_1556.jpg)
Photography
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![](https://freight.cargo.site/t/original/i/d95f9bcea48351d0d53850132cb9683eb607655cabfb89d89e3ad874bacd9ccf/Group3_Confident_5_4000.jpg)
![](https://freight.cargo.site/t/original/i/d1933667e2aafee565a19733f9a9596d4ddacb0aa438080593be4dcc325a9944/Harris_Confident_6_4000.jpg)
![](https://freight.cargo.site/t/original/i/61f84d4f196a9f06013a4c46d3b0fb3349c28c7ef4b9dc43514b6f4e0a9c7f0e/Loann_Confident_8_4000.jpg)
![](https://freight.cargo.site/t/original/i/6e27e85c02e26475da5240e9351a6714d5da9192354e0b65ce104980f73176f7/Group6_Confident_7_4000.jpg)