With Math I Can
Role: Art Director, Designer
TenMarks is an education affiliate of Amazon that provides math resources to teachers, parents, and students. They were launching a new campaign called "With Math I Can", designed to change the negative perception of math, promote a Growth Mindset in students, and empower them to embrace their ability to excel at math. We developed an identity system, designed a responsive web experience that encouraged viewers to take the pledge, created a video, directed a photoshoot, and designed a suite of marketing assets including social posts, landing pages, email templates, and print pieces. To date, over 1MM pledges have been captured on the site.