Amazon Music Breakthrough
Group: Amazon Music
Role: Art Director, Designer
Breakthrough is a playlist on Amazon Music that features up and coming artists from all genres, but more importantly a program that helps new artists build their careers by increasing exposure and building fans. A big part of building buzz for new artists is creating out-of-home placements, activations, listening parties, and murals. This work represents a selection of pieces I either art directed in collaboration with illustrators and painters, or personally designed.
Brooklyn Mural
Amazon Music has a mural wall in Brooklyn, NY that is updated every month or two, each time featuring a new Breakthrough artist. The art is a collaboration between the Amazon Music team and the agency, and is hand painted.
Breakthrough Artist: Ayra Starr
Art Director/Designer: Ryan Obermeier
Illustrator: Hannah Gillingham
Agency: Jelly
Mural painters: Overall Murals
Final Art
Process
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Timelapse
Artists to Watch 2024
Art Director/Designer: Ryan Obermeier
Illustrator: Design Lad
Agency: Jelly
Mural painters: Overall Murals
Final Art![]()
Art Director/Designer: Ryan Obermeier
Illustrator: Design Lad
Agency: Jelly
Mural painters: Overall Murals
Final Art
Process
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Timelapse
Breakthrough Artist: Lola Brooke
Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa
Agency: Jelly
Mural painters: Overall Murals
Final Art
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Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa
Agency: Jelly
Mural painters: Overall Murals
Final Art
Process
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Breakthrough Artist: Stephen Sanchez
Art Director/Designer: Ryan Obermeier
Illustrator/Painter: Alice Tye
Agency: Jelly
Mural painters: Overall Murals
Final Art
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Art Director/Designer: Ryan Obermeier
Illustrator/Painter: Alice Tye
Agency: Jelly
Mural painters: Overall Murals
Final Art
Process
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Timelapse
Breakthrough Artist: Chappell Roan
Art Director/Designer: Ryan Obermeier
Mural painters: Overall Murals
Final art
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Art Director/Designer: Ryan Obermeier
Mural painters: Overall Murals
Final art
Process
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Timelapse
Stagecoach OOH
This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
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This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
Amazon Music for Artists // Site Refresh
Group: Amazon Music
Role: Creative/Art Director, Designer
Amazon Music for Artists creates and markets the tools artists use to launch and promote their careers, connect with their fans, and make the most of the Amazon Music service.
We spent over a year rebranding AM4A with an all new style guide, refreshing the global website from the ground up, producing all 200+ video and static assets featured on it, and localizing it all in 7 languages. As part of the site content, we launched our first artist case study video featuring Conexión Divina, a duo redefining regional Mexican music, as well as a new series of 5 how-to videos. Since launch, there has been a sustained 62% increase in daily traffic. View the live site here ›
We spent over a year rebranding AM4A with an all new style guide, refreshing the global website from the ground up, producing all 200+ video and static assets featured on it, and localizing it all in 7 languages. As part of the site content, we launched our first artist case study video featuring Conexión Divina, a duo redefining regional Mexican music, as well as a new series of 5 how-to videos. Since launch, there has been a sustained 62% increase in daily traffic. View the live site here ›
Site Design
Style Guide Components
Video Content Examples
How-to videos
Spotlight
Create an Intro
Amazon Music for Artists // Off the Record Artist Case Study
Group: Amazon Music
Role: Creative/Art Director, Designer
As part of the new Amazon Music for Artists site refresh, we launched a new artist case study series called Off the Record. This inaugural video features Conexión Divina, a duo who are redefining regional Mexican Music.
With these case studies, we want to share artist’s stories and highlight the various ways Amazon Music collaborates with their teams to bring the artist’s vision to life, meet their goals, and bring success, whatever that means for them.
With these case studies, we want to share artist’s stories and highlight the various ways Amazon Music collaborates with their teams to bring the artist’s vision to life, meet their goals, and bring success, whatever that means for them.
Series Branding
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Case Study
2024 Motion Reel
This reel is a compilation of recent motion work I’ve directed and designed.
Vinyl of the Month Club
Group: Amazon Music
Role: Art Director, Motion Designer
Vinyl of the Month Club is a subscription service curated by Amazon Music that lets customers build their vinyl collection. This launch announced the expansion of the program offering four new subscription boxes (hip-hop, pop, rock, and country) and wrapped it all up in a brand new look and feel with bespoke video and photography. Hundreds of assets were launched featuring a new site and product detail pages, supported by social ads and display ads.
Social + Site Walkthrough
Landing Page
