Amazon Music Breakthrough
Group: Amazon Music
Role: Art Director, Designer
Breakthrough is a program that helps up-and-coming artists from all genres build their careers by increasing exposure and building fans. A big part of building buzz for new artists is creating out-of-home placements, activations, listening parties, and murals. This work represents a selection of pieces I either art directed in collaboration with illustrators and painters, or personally designed.
Brooklyn Mural
Amazon Music has a hand-painted mural wall in Brooklyn, NY that is updated every month or two, each time featuring a new Breakthrough artist or collection of artists. This wall is a bespoke piece of art that is used to build artist buzz in an organic way.
Artists to Watch 2025
Art Director & Designer: Ryan Obermeier
Final Art
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Insitu
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Breakthrough Germany
Art Director/Designer: Ryan Obermeier
Illustrator: Eva Cremers/Jelly UK
Final Art
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Timelapse
Breakthrough Italy
Art Director/Designer: Ryan Obermeier
Illustrator: Aniverse/Jelly UK
Final Art
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Timelapse
Breakthrough France: Révélations
Art Director/Designer: Ryan Obermeier
Illustrator: Mr. Kaplan/Jelly UK
Final Art
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Timelapse
BigXthaPlug
Art Director/Designer: Ryan Obermeier
Illustrator: Elm0/Jelly UK
Final Art
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Timelapse
Nate Smith
Art Director/Designer: Ryan Obermeier
Illustrator: Leanne Rule/Jelly UK
Final Art
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Timelapse
Artists to Watch 2024
Art Director/Designer: Ryan Obermeier
Illustrator: Design Lad/Jelly UK
Final Art
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Timelapse
Ayra Starr
Art Director/Designer: Ryan Obermeier
Illustrator: Hannah Gillingham/Jelly UK
Final Art
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Timelapse
Lola Brooke
Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa/Jelly UK
Final Art
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Timelapse
Chappell Roan
Art Director & Designer: Ryan Obermeier
Final Art
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Timelapse
Stephen Sanchez
Art Director/Designer: Ryan Obermeier
Illustrator: Alice Tye/Jelly UK
Final Art
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Timelapse
Process Shots
Stagecoach OOH
This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
Final Art
Amazon Music: Livestreaming
Group: Amazon Music
Role: Art Director, Motion Designer
Amazon Music features live performances from music’s biggest names, streamed on Prime Video and Twitch as a way to bring live music experiences to the masses. In addition to in-stream creative, we also produce a variety of marketing assets for each show including out-of-home, social, on-site ads, and more.
Lil Weezyana Fest
For 2024, Lil Wayne returned to New Orleans for Lil Weezyana that featured a special Hot Boys reunion and a variety of guests. AML live-streamed the show, and we built an arsenal of creative assets to build excitement before and during the show.
OOH
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Snap Filter
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In-stream Countdown
In-stream Overlays
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Thank You Slate
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Kacey Musgraves: Deeper Well Tour
For Kacey’s Deeper Well show at Climate Pledge Arena in Seattle, we designed a suite of marketing assets, in-stream, out-of-home, and even partnered to create a custom designed Echo Pop to align with the tour.
OOH
Gated Merch Email (For top fans)
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Custom Echo Pop
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Rolling Loud Miami
Rolling loud is the largest hip hop festival in the world, and Amazon Music is the exclusive livestream partner. For 2024, we created a suite of marketing assets including OOH placements in Times Square, and branded stage screens for the event.
Times Square OOH
Branded Stage Screen
NY State of Mind Tour
Aligning with the 50th anniverary of hip hop, this tour culminated in a live-streamed performance from Climate Pledge Arena in Seattle featuring Wu-Tang Clan, Nas, and De La Soul. These assets represent a small sample of the massive suite we created to build excitement.
Prime Video
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Amazon Music
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Social
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Thursday Night Football
AML features a live music performance after every TNF game. This was a lower third placement to promote the host 2 Chainz and upcoming live performance by Ed Sheeran after the game.
Amazon Music Festival Shop
Group: Amazon Music
Role: Art Director, Designer
Merch is such a huge part of the festival experience, so we created a new festival shop geared specifically towards show-bound music fans. The biggest creative lift was defining a style guide and concept for the site photography, and executing an on and off-model shoot showcasing five different genres. The overarching concept was fashion-forward desert-themed, using an LED backdrop and minimal propping for a rich, stylized, reality-bending, editorial aesthetic.
Photography
This is a selection of photos from the shoot, showcasing merch across five looks (denim, moto boho, raver, sporty chic, western).
Landing Page
Photography was rolled into the festival shop landing page and Amazon homepage site experiences.
Social
This example was a stop motion ad created for Pinterest and Instagram, and others were created as well featuring the primary photography.
Amazon Music for Artists
Group: Amazon Music
Role: Creative/Art Director, Designer
Amazon Music for Artists creates and markets the tools artists use to launch and promote their careers, connect with their fans, and make the most of the Amazon Music service.
We spent over a year rebranding AM4A with an all new style guide, refreshing the global website from the ground up, producing all 200+ video and static assets featured on it, and localizing it all in 7 languages. As part of the site content, we launched our first artist case study video featuring Conexión Divina, a duo redefining regional Mexican music, as well as a new series of 5 how-to videos. Since launch, there has been a sustained 62% increase in daily traffic. View the live site here ›
We spent over a year rebranding AM4A with an all new style guide, refreshing the global website from the ground up, producing all 200+ video and static assets featured on it, and localizing it all in 7 languages. As part of the site content, we launched our first artist case study video featuring Conexión Divina, a duo redefining regional Mexican music, as well as a new series of 5 how-to videos. Since launch, there has been a sustained 62% increase in daily traffic. View the live site here ›
Site Design
Style Guide Components
Video Content Examples
Conexión Divina Case Study
How-to videos
Feature: Spotlight
Feature: Create an Intro
2025 Motion Reel
This reel is a compilation of motion work I’ve directed and designed.