2023 Motion Reel
This reel is a compilation of recent motion work I’ve directed and designed.
Amazon Music Breakthrough
Group: Amazon Music
Role: Art Director, Designer
Breakthrough is a playlist on Amazon Music that features up and coming artists from all genres, but more importantly a program that helps new artists build their careers by increasing exposure and building fans. A big part of building buzz for new artists is creating out-of-home placements, activations, listening parties, and murals. This work represents a selection of pieces I either art directed in collaboration with illustrators and painters, or personally designed.
Brooklyn Mural
Amazon Music has a mural wall in Brooklyn, NY that is updated every six weeks, each time featuring a new Breakthrough artist. The art is a collaboration between the Amazon Music team and the agency, and is hand painted.
Lola Brooke
Art Director/Designer: Ryan Obermeier
Illustrator: Genie Espinosa
Agency: Jelly
Mural painters: Overall Murals
Final Art
Process
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Timelapse
Stephen Sanchez
Art Director/Designer: Ryan Obermeier
Illustrator/Painter: Alice Tye
Agency: Jelly
Mural painters: Overall Murals
Final Art
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Art Director/Designer: Ryan Obermeier
Illustrator/Painter: Alice Tye
Agency: Jelly
Mural painters: Overall Murals
Final Art
Process
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Timelapse
Chappell Roan
Art Director/Designer: Ryan Obermeier
Mural painters: Overall Murals
Final art
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Art Director/Designer: Ryan Obermeier
Mural painters: Overall Murals
Final art
Process
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Timelapse
Stagecoach OOH
This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
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This was a billboard designed to promote Bailey Zimmerman, and placed on the 10 in Palm Springs so fans will see it on their way to Stagecoach.
Breakthrough artist: Bailey Zimmerman
Art Director/Designer: Ryan Obermeier
Amazon Music for Artists // Social
Group: Amazon Music for Artists
Role: Art Director, Motion Designer
Amazon Music for Artists creates and markets the tools artists use to promote their careers, connect with their fans, and make the most of the Amazon Music service. These animated ads were created to revitalize the Instagram channel, drive awareness of new features in the artist app, and entice artists to start using them.
Spotlight
This post is part ad, part explainer that shows off the Spotlight feature of AM4A.
This post is part ad, part explainer that shows off the Spotlight feature of AM4A.
Merch On Demand
This was part of a merch campaign to build awareness of on demand merch printing.
This was part of a merch campaign to build awareness of on demand merch printing.
Merch Curation
This post showcases the ability for artists to curate and sell existing merch.
This post showcases the ability for artists to curate and sell existing merch.
New Release Intros
This feature allows artists to record a 15 second clip as an intro for a new release.
This feature allows artists to record a 15 second clip as an intro for a new release.
Build Release Buzz
This post runs through 4 quick ways to build buzz with a new music release.
This post runs through 4 quick ways to build buzz with a new music release.
Automatic Playlist Notifications
This feature notifies an artist when they are added to a playlist on Amazon Music.
This feature notifies an artist when they are added to a playlist on Amazon Music.
CSV Exports
This feature allows artists to download their stream and listener data as a CSV.
This feature allows artists to download their stream and listener data as a CSV.
Merch Store
This was a story that ran promoting the recent launch of the Merch Store.
This was a story that ran promoting the recent launch of the Merch Store.
Vinyl of the Month Club
Group: Amazon Music
Role: Art Director, Motion Designer
Vinyl of the Month Club is a subscription service curated by Amazon Music that lets customers build their vinyl collection. This launch announced the expansion of the program offering four new subscription boxes (hip-hop, pop, rock, and country) and wrapped it all up in a brand new look and feel with bespoke video and photography. Hundreds of assets were launched featuring a new site and product detail pages, supported by social ads and display ads.
Social + Site Walkthrough
Landing Page
Amazon Music for Artists // Merch
Group: Amazon Music for Artists
Role: Art Director, Motion/Design
As an artist, having the ability to create, sell, and curate your own merch is essential for growing your fanbase. With the launch of Amazon Merch on Demand and integration of it within the Amazon Music for Artists app, it’s easy for artists to do exactly that. This go-to-market strategy included a campaign style guide, and wide ranging arsenal of motion and static creative assets designed to appeal to artists, reps, and labels, and drive engagement of the new merch functionality. We even created physical sample boxes that were shipped to industry folks, allowing them to touch and feel a variety of actual Merch on Demand products.
Social Video
Merch Sample Box
Sample Style Guide Pages
